$1.$

Question $1$

Fill in the blank: $\_\_\_\_\_$ is generally cheaper, more convenient, and more accessible than storefront sales.

$1$ point

Online marketing

E$-$commerce

Digital channel

Traditional marketing

$2.$

Question $2$

Digital marketing helps businesses create brand recognition in new and global markets. What does this mean? Select all that apply.

$1$ point

It's a traditional form of marketing

It drives sales

It relies on local platforms like newspapers, and radio stations

It makes products and services accessible to a variety of people

$3.$

Question $3$

Marketers spend less on online advertising than television, radio, and print media. Digital marketing allows them to serve ads to the right people at the right time.

What advantage of digital marketing does this refer to$?$

$1$ point

It reaches more people.

It delivers faster results.

It is cost$-$effective.

It helps build relationships.

$4.$

Question $4$

Which statement regarding working in a marketing career is generally true?

$1$ point

Marketing coordinators$$ tasks at a company are often disconnected and unrelated.

Specializing in a marketing field that aligns with your strengths is not recommended.

A digital marketing coordinator and e$-$commerce analyst often share very few of the same skills.

You are likely responsible for a wider range of marketing tasks in a small business than a large business.

$5.$

Question $5$

As a digital marketer or e$-$commerce analyst, you often collect and organize information to identify patterns, uncover trends, and solve problems.

Which skill does this refer to$?$

$1$ point

Writing

Analytical thinking

Curiosity

Storytelling

$6.$

Question $6$

Fill in the blank: A$($n$)\_\_\_\_\_$ contains your samples of past work and demonstrates relevant work experience.

$1$ point

report

selection

portfolio

index

$7.$

Question $7$

Fill in the blank: A$($n$)\_\_\_\_\_$ role is when you work for a single company to market and sell their products.

$1$ point

agency

internship

staffing firm

in$-$house

$8.$

Question $8$

Why do companies partner with agencies?

$1$ point

They don't have in$-$house marketing teams to fill their digital marketing and advertising needs

They don't need marketing

They want them to work in house

They want to save space in the office by hiring outside help

$9.$

Question $9$

What are typically associate$-$level roles in digital marketing? Select all that apply.

$1$ point

Customer service specialist

Search engine marketing $($SEM$)$ specialist

Social media specialist

Search engine optimization $($SEO$)$ specialist

$10.$

Question $10$

As a new associate, you may be asked to follow SEO best practices, draft social media copy and obtain approvals, and monitor activities of returning customers.

Who typically fills this role?

$1$ point

Digital marketing coordinator

E$-$commerce product manager

Social media strategist

Search Engine Marketing $($SEM$)$ specialist