$1.$

Question $1$

Fill in the blank: $\_\_\_\_$ is the process of creating content for different social media platforms in order to drive engagement and promote a business or product.

$1$ point

Social media marketing

Interactive online analysis

Virtual social marketing

Digital media development

$2.$

Question $2$

What are the reasons why social media marketing has become a crucial element of many companies$$ business development strategies? Select three answers.

$1$ point

Build stronger relationships with existing customers

Hire more employees than the competition

Gain valuable insights

Drive traffic to a company$$s website

$3.$

Question $3$

How does social media marketing help companies build stronger relationships with their existing customers?

$1$ point

It gives a company the opportunity to build their customers$$ trust, help them solve problems, and show them that the company cares about their needs and opinions.

It narrows down a company$$s audience to precisely the customers they want to target, so they can avoid spending their marketing budget on a wider audience.

It enables a company to gain more insight by researching what competitors are doing, so the company can help emulate what is working for others.

It shares specialized promotions in order to attract more exclusive customers to the company$$s site, so new users are aware of each time the company releases a new product or has a sale.

$4.$

Question $4$

Which of the following are core pillars of social media marketing? Select all that apply.

$1$ point

Analytics and reporting

Sales and advertising

Planning and publishing

Listening and engagement

$5.$

Question $5$

A digital marketer tracks and analyzes conversations to learn what people think of a brand. What core pillar of social media marketing does this describe?

$1$ point

Analytics and reporting

Paid social media

Listening and engagement

Strategy

$6.$

Question $6$

A digital marketer interacts with users online to improve their experiences with a brand. They track conversations and trends related to the brand. What process are they using to determine what users think about the brand?

$1$ point

Data collecting

Analytics tracking

Social media planning

Social listening

$7.$

Question $7$

Which are the three types of digital media? Select all that apply.

$1$ point

Earned

Borrowed

Paid

Owned

$8.$

Question $8$

Fill in the blank: Sources of a brand$$s $\_\_\_\_\_$ include blog sites, social media profiles, and community forums.

$1$ point

paid social media

earned social media

borrowed social media

owned social media

$9.$

Question $9$

What is a benefit of owned media?

$1$ point

It enables a company$$s brand to reach consumers who are not actively searching for them.

It promotes user$-$generated content related to the company.

It allows a company to control the conversation surrounding their brand on social media.

It incentivizes customers to market a company$$s brand on social media.

$10.$

Question $10$

Consider the following scenario:

Potential customers are searching for more information to help them decide whether or not to make a purchase. They may be looking for reviews or comparing the company$$s offerings to other competitors.

What action should the company take to set their brand apart from the competition?

$1$ point

Capture product sales of potential customers who fit the target audience

Develop social media content that relates to the purchases potential customers have already made

Provide potential customers with more detailed information about the brand

Nurture relationships with potential customers, so the company can remain in their minds