$1.$

Question $1$

Fill in the blank: $\_\_\_\_\_$ posts can sometimes take days for a company$$s audience to view due to platform algorithms, which can cost a company leads.

$1$ point

Frequent social media

Organic social media

Brand$-$driven social media

Paid social media

$2.$

Question $2$

Consider the following scenario:

A customer notices a company$$s ad on their social media profile of a pair of shoes that they had just been checking out on that company$$s website. As a result, that pair of shoes is more likely to be in the customer$$s mind when they go to make a purchase. This outcome is one of the benefits of using paid social media.

What is this benefit called?

$1$ point

Competing

Reaching

Remarketing

Targeting

$3.$

Question $3$

Fill in the blank: $\_\_\_\_\_$ is ideal for nurturing connections with customers through communication and relationship building.

$1$ point

Organic social media

Paid social media

Multi$-$platform social media

Business$-$based social media

$4.$

Question $4$

What types of marketing goals can paid social media help a company achieve? Select all that apply.

$1$ point

Nurturing customer relationships

Raising brand awareness

Driving conversions

Targeting specific audiences

$5.$

Question $5$

Fill in the blank: To achieve your desired results, it is important to clearly define the $\_\_\_\_\_$ of your paid campaign.

$1$ point

timeline

budget

audience

purpose

$6.$

Question $6$

A marketer is deciding which social media platform to use for their first paid advertising campaign. Which of the following factors should they consider when choosing a platform? Select two.

$1$ point

Which platform is the company familiar with

Which platform has the company never used

Which platform does the company have an established audience on

Which platform offers the most competition for the company

$7.$

Question $7$

What does a digital marketer need to consider when developing a strategy for a paid social media campaign? Select all that apply.

$1$ point

What will be the organic reach

Who is the target audience

What platform should they use

What is the campaign objective

$8.$

Question $8$

A marketer uploads a list of email contacts to the platform of their choice. What happens next?

$1$ point

Their ads frequently appear on all social media platforms

Their ads frequently appear on search results pages

Their ads appear on the audience$$s feed on the specific platform

Their ads track the pages and products the customer views

$9.$

Question $9$

A marketer considers a campaign$$s ad spend, tools, and content creation. What is this an example of$?$

$1$ point

The factors in a social media strategy

The benefits of a monthly asset budget

The assets in a digital marketing campaign strategy

The components of a paid social media advertising budget

$10.$

Question $10$

A business wants to create social campaigns to raise brand awareness, deliver specific messages, and increase engagement. Which bidding strategy is ideal for this?

$1$ point

Cost$-$per$-$service $($CPS$)$

Cost$-$per$-$count $($CPC$)$

Cost$-$per$-$ad $($CPA$)$

Cost$-$per$-$thousand impressions $($CPM$)$