$1.$

Question $1$

Imagine you work for a specialty fashion retailer that is experimenting with new apps to better serve its customers. You're racing to outpace your competitors, but aren't looking to reshape the industry. Which strategy approach would be most appropriate for your firm?

$1$ point

Adaptive

Classic

Visionary

Shaping

$2.$

Question $2$

Your company is developing new digital products. Which approach should they use?

$1$ point

Focus on discrete steps in the customer journey

Design thinking

A linear, waterfall process

A product$-$focused methodology

$3.$

Question $3$

Your company wants to increase profits and has focused on improving operational excellence and has seen a slight improvement in profits. What should they do$?$

$1$ point

Continue to focus on operational efficiency while improving the customer journey

Scale back the company's digital efforts

Shift focus to improving the end$-$to$-$end customer experience

Maintain focus on operational excellence until profits improve significantly

$4.$

Question $4$

Your Chief Technology Officer comes back from a trade show and proposes a significant investment in a cutting$-$edge technology that she promises will transform your business. How should you respond?

$1$ point

Will our competition be investing in this too?

Should we create a new team?

Does this align with our business purpose?

How much will this cost?

$5.$

Question $5$

Your company launched a very successful product a few years ago, one that consistently yields significant profits. Your CEO now wants to shift the balance of company resources to new product innovation. What could you say to convince him to dedicate significant resources to also maintaining and improving the existing product?

$1$ point

New product development is too risky and unlikely to lead to value.

Our adoption curve has flattened.

Nobody else has a product like ours.

We need to avoid the perpetual search trap.

$6.$

Question $6$

How can large complex organizations achieve ambidexterity?

$1$ point

Create a small team of explorers to deliver immediate growth targets

Create a small team focused on the legacy business

Create a small team of explorers with the mandate to think about alternative sources of growth in the long run

Shift personnel from the legacy business to the business innovation team

$7.$

Question $7$

What are the key advantages of agile@scale?

$1$ point

It helps align interdisciplinary teams toward a common goal and gives them full responsibility to deliver products.

It incorporates traditional approaches, such as hybrid and excubator models.

It provides a linear process of analysis, design, and execution.

It produces hierarchical structural changes.

$8.$

Question $8$

Your data$-$driven company is having trouble filling a position for an individual with deep IT and business expertise, superior analytical skills, and leadership capabilities. What would you recommend you focus on instead of continuing the search?

$1$ point

Data ecosystem

Data engine

Data usage

Vision

$9.$

Question $9$

Your company has to manage its legacy system and build new digital capabilities. What approach would you recommend?

$1$ point

Develop a two$-$speed approach

Develop an industrial speed team

Develop a digital speed team

Develop a waterfall approach

$10.$

Question $10$

How can companies leverage their ecosystem for competitive advantage in the digital age?

$1$ point

They can form partnerships.

They can focus on sharing goods.

They can compete across all layers of the industry.

They can decouple different layers of the value chain.