Question: 1 . Question 1 What happens when a Sales Directors asks you to bring me everything you can about this market is that: 1 point

1.
Question 1
What happens when a Sales Directors asks you to "bring me everything you can about this market" is that:
1 point
This request does not offer direction and focus, thus making information gathering, specific analysis and dissemination of insights difficult.
This request demand all areas responsible for information gathering, like Competitive Intelligence, to bring practical information. That is something Competitive Intelligence cannot do because these areas are too focused on academic researches.
This request is adequate, but the Competitive Intelligence areas need to more proactive in their operations.
The areas responsible for information gathering do not have the commitment required by sales.

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