1. Read the article "Intelligence: Kantar on Understanding Filipinos' sentiments, viewing and purchasing habits amidst COVID-19 " and answer/accomplish the following: a. Propose 4 marketing strategies that companies can adopt and implement given the findings of Kantar. Give an example for each to substantiate the discussion of your proposals. b. Discuss this statement by Gary de Ocampo, Chief Executive Officer, Insights Division at Kantar. "Especially during a time of crisis, brands must be able to bridge the gap and reassure consumers of their presence. They need to be creative in effectively and affectively showcasing Filipino values that remind consumers of their support and 'malasakit' when the challenge becomes too difficult to bear. As consumers are also faced with limited purchase options, it is even more important to discover meaningful and innovative touchpoints to deliver on a seamless shopping journey toward building brand love and loyalty. 2. As consumers, to what extent has the pandemic affected your behavior? What differences have you seen in your behavior as a consumer pre-COVID19 and at present? What did not change? 3. Read the article "The Value of Investing in Loyal Customers." and answer the question that follows: a. Based on your personal experience as a customer, what are the points emphasized by the author that you agree with, and what are those that you don't agree with? Discuss