$1.$ Read the article on Incentives & Motivation by S$.$ Kerr titled, $$On the folly of rewarding

A$,$ while hoping for B$.$

$2.$ Next, imagine I am a top executive at Best Company Ever $($BCE$).$ We have had some

performance issues lately so I have asked you $($the Vice President$)$ to read $$On the folly

of rewarding A$,$ while hoping for B$$ and explain how it can assist BCE in the design $($or

re$-$design$)$ of our reward system to increase employee motivation, performance and

satisfaction and decrease turnover and absenteeism$.$ I am a busy executive at BCE, so I

ask that this report be thorough and informative