Question: 1. Read the article Ring Doorbell and determine which segment of the technology adoption life cycle it belongs to. Laggards in marketing comprise a group

1. Read the article Ring Doorbell and determine which segment of the technology adoption life cycle it belongs to.

Laggards in marketing comprise a group of consumers who avoid change and may not be willing to adopt a new product until all traditional alternatives are no longer available. The group is mostly concerned with reliability and low cost and represents about 16% of the consumer population. Study the definition. Close your eyes and become a laggard.

2. What 3 products do you see around you? Why do you still use them?

Do not use product categories. Use specific products like a Nokia flip phone.

Read the optional article on Laggards: How Being a Laggard or Late Adopter of Technology Can Save You Money

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