Question: 1. Refer to the Peloton case study (discussed during the course sessions). As the head of Marketing, you are asked to put in place

1. Refer to the Peloton case study (discussed during the course sessions). As the head of Marketing, you are asked to put in place a marketing plan to increase the market share of Peloton. Please shape your plan specifying: (40 pts) Target Market and The Strategies that you would chose - Value proposition - The Tactics that you want to apply - Marketing mix to bring your offer to markets - The KPIs that you intent to use to measure the success. 2. Explain the marketing concepts Big M and little m - and briefly explain why is important for the marketing managers to deal with both of them while shaping a marketing plan. (20 pts) 3. Identify a brand that you believe is employing the cost leadership strategy. Provide arguments to support the use of this strategy and briefly explain if the use of this strategy is effective or not (and why / why not) (20 pct). 4. Please highlight one or maximum two concepts (at your choice) from the course Planning Marketing Programs that influenced your approach when thinking about marketing. Why did you pick it/ them and what benefits will bring you in your current or future professional life from now on? (20 pts) Please start your answer bellow, on this page:

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