1. Reference groups are more influential than personal values in consumer purchase decision

Select one:

a. True

b. False

2. Leigh was drinking coffee at the university cafe. Her iPhone received a message that her class is about to start and that she is not in the classroom. This is an example of

Select one:

a. location filtering

b. artificial intelligence

c. data mining

d. class filtering

e. geofencing

c. Depends

3. Individuals who have difficulty deciding will have higher degree of post-purchase dissonance

Select one:

True

False

4. Central sales management role includes training new sales representatives, recruiting new employees, justifying employee compensation packages, motivating salespeople to be more productive and helping to develop the sales forecast

Select one:

True

False