2) A CRM software package

Select one:

a. captures and analyses consumer data to

b. creates and maintains customer profiles

c. saves buying habits and purchasing patterns

d. uses the above information to provide standardised offerings for its customers

e. A, B and C

4) Leigh was drinking coffee at the university cafe. Her iPhone received a message that her class is about to start and that she is not in the classroom. This is an example of

Select one:

a. data mining

b. artificial intelligence

c. class filtering

d. location filtering

e. geofencing

5) Central sales management role includes training new sales representatives, recruiting new employees, justifying employee compensation packages, motivating salespeople to be more productive and helping to develop the sales forecast

Select one:

True

False

8) Customers are satisfied when a product meets or exceeds expectations

Select one:

True

False

10) On-jar coupons, In-jar coupons, newspaper coupons, electronic coupons, who cares they all serve the same purpose.

Select one:

True

False

11) Culture influences organization buying behavior more than culture influences consumer buying behavior

Select one:

a. True

b. False

c. Depends

12) Customer relationship management (CRM) is a process and system by which companies

Select one:

a. get new customers

b. keep the customers they already have

c. grow the business by increasing their share of customers' purchases

d. A and C

e. All of the above