1. ____ refers to the decision-making process by which form organizations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.

A. Brand auditing

B. Organizational buying

C. Corporate retailing

D. Marketing Channels.

2. ___ Markets consist of all the organizations that acquire goods and services used in the production of other products or services that are sold, rented, or supplied to others.

A. Business

B. Domestic

C.Consumer

D. E-Commerce

3. The process of identifying customers for whom the company will optimize its offering is called _____

A. Positioning

B. Targeting

C. Market separation

D. Segmentation