1. Reflect on why India has become such an important growth market for online shopping companies. Discuss the importance of first-mover advantages in India. How is Amazon positioning itself to capture these advantages? Do you see any disadvantages to Amazon's strategy?

2. Discuss the cultural challenges of expanding the concept of online shopping in a developing country. How is Amazon meeting these challenges in India?

3. Consider the launch of Amazon's Hindi app and website in India from a marketing perspective. How can Amazon's marketing strategy best be characterized? Which elements in its marketing mix has the company standardized? Which elements has it adapted?

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1 India has become a vital growth market for online shopping companies due to several factors Firstly the increasing internet penetration and smartpho... View the full answer