Question: 1. Using the basic consumption process displayed in Exhibit 1.1, illustrate how a consumer consumes eyewear. 2. Do you think Vous Vois Vision should adopt

1. Using the basic consumption process displayed in Exhibit 1.1, illustrate how a consumer “consumes” eyewear.
2. Do you think Vous Vois Vision should adopt a product, production, or market orientation? Explain why.
3. Almost any business involves some ethical questions. In this case, discuss the ethics involved in potentially selling contact lenses or even designer glasses to a consumer who sees well enough not to actually “need” vision correction.
4. Why might Blaire be interested in hiring a researcher to do some interpretive research about consumers and eyewear?

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1 Consumers develop a need for eyewear They are motivated to consume items that allow them to see more clearly Without good eyesight consumers have di... View full answer

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