1. Re-read the opening section regarding changes in shopping patterns that have been created by digital and mobile marketing. I. Do these shifts in buying habits affect all age groups equally? a. If so, why? If not, why not? II. Would any other demographic group be more or less inclined to utilize mobile devices than others? a. Explain your answer. 2. Look through the digital marketing strategies identified in Figure 8.6. Discuss each strategy as it relates to your online experience. I. Which strategies are the most successful at reaching you? a. Why? II. Which are the least effective? The digital marketing strategies include: a. Interactive marketing b. Content and native marketing c. Location-based advertising d. Remarketing e. Behavioral targeting f. Blogs and newsletters g. Email marketing 1. Re-read the opening section regarding changes in shopping patterns that have been created by digital and mobile marketing. I. Do these shifts in buying habits affect all age groups equally? a. If so, why? If not, why not? II. Would any other demographic group be more or less inclined to utilize mobile devices than others? a. Explain your answer. 2. Look through the digital marketing strategies identified in Figure 8.6. Discuss each strategy as it relates to your online experience. I. Which strategies are the most successful at reaching you? a. Why? II. Which are the least effective? The digital marketing strategies include: a. Interactive marketing b. Content and native marketing c. Location-based advertising d. Remarketing e. Behavioral targeting f. Blogs and newsletters g. Email marketing