$1.$ Research customer relationship management $($CRM$)$ and customer lifetime value $($CLV$)$ to understand their importance in fostering long$-$term relationships with customers.

$2.$ Study customer satisfaction $($CSAT$)$ metrics and how they are measured to identify best practices for meeting and exceeding customer expectations.

$3.$ Review customer retention strategies, such as loyalty programs and excellent customer service, to reduce acquisition costs and build a loyal customer base.

$4.$ Learn about customer engagement techniques, including personalized experiences, relevant content, and feedback collection, to build stronger customer relationships and create brand advocates.

$5.$ Explore personalization tactics that can be used to tailor products, services, or experiences to individual customers, using data and analytics to understand customer preferences, behaviours, and needs.