Question: 1. Sam plans to purchase a new payroll processing service soon and has narrowed his choices down to two alternatives. He posts on LinkedIn to

1. Sam plans to purchase a new payroll processing service soon and has narrowed his choices down to two alternatives. He posts on LinkedIn to ask his network their opinions of the two payroll services that he is considering using. Sam is likely in what stage of the buyer's journey?

A. Evaluating loyalty

B. Assessing options

C. Achieving satisfaction

D. Acquiring information

5. Since digital readers (e.g., Kindle) were introduced into the market there has been a rise in romance novel readership amongst male audiences. This change in customer composition is an example of:

A. Market turbulence

B. The customer's digital journey

C. Crowdsourcing

D. Globalization

8. Brenda is using her personal network to leverage warm introductions in the hopes of closing a sale in the future. This is a long term sales strategy known as:

A. Artificial intelligence selling

B. Social selling

C. Traditional selling

D. Cold calling

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