1. Sampling, particularly with lower priced items, is:

		A. is generally not considered an effective form of promotion because of the low value associated with it.
		B. can be a very targeted method to introduce consumers to products they have never tried.
		C. an ineffective method of sales promotion, because it can only be used in a very limited capacity.
		D. an effective method of sales promotion, because it can be done through a variety of ways including direct mail and/or in-store delivery.
		E. both B and D

2. Public Relations/Publicity can include:

		A. advertising, sales promotion, and personal selling.
		B. press releases, social media, websites, and causal marketing.
		C. super bowl commercials that viewed during the super bowl game.
		D. personal selling during sales calls to potential customers.
		E. none of the above

3. When discussing publicity, companies will:

		A. benefit because it can creates brand awareness, even if negative.
		B. benefit because any publicity is good publicity.
		C. need to recognize that the actual message delivered to the consumer is not within their control.
		D. all of the above
		E. none of the above