1) Section one: Application Questions

A) If a firm must be responsible to its owners through profit, and to society and environment through corporate responsibility, how does the firm create an equilibrium between these two objectives in a sustainable way? Discuss.

B) Research a minority group market, such as the Asian market. Write an analysis (approx. 1 page) that details the many submarkets within this segment.

C) You have been asked to address a local Chamber of Commerce on the subject of Millennials. Prepare an outline for your talk.

D) Write a paragraph discussing the ethical dilemma in the following situation and identifying possible solutions: An insurance agent forgets to get the required signature from one of her clients who is buying an automobile insurance policy. The client acknowledges the purchase by giving the agent a signed personal cheque for the full amount. To avoid embarrassment and inconvenience, the agent forges the client's signature on the insurance application and sends it to the insurance company for processing.