1. Select an organisation for which you can access to a marketing plan and market data. 2. 3. 4. a. The organisation may be one with which you are familiar, your own workplace, or another as negotiated with your assessor. b. You will need to contact your assessor to discuss yourselected organisation. If you think you may not have access to the sufficient data, your assessor will be able to provide additional information required to complete the task. Profile the organisation, making sure you include the following information: a. the organisation's products andior services b. its current situation in the market c. its current marketing strategy d. an outline of internal and external sources of information that is relevant to the organisation's business activities e. any legislation, regulations and codes of practice that apply to the marketing activities of the organisation. Select or gather appropriate data for the completion of steps 4 to 7. Perform quantitative analysis of: a. market data to identify market trends and developments b. market trends to identify their potential impact on the business c. sets of data to interpret comparative market data As part of your analysis, you must include the use of at least three of the following conoep1s or procedures as well as any other methods of statistical analysis you may wish to use and briefly explain your choices: a. central tendency b. measures of dispersion c. correlations between sets of data d. z-test, t-test, chi-square signicance tests e. time series analysis. Perform qualitative analysis of comparative market information. Review and discuss the organisation's performance based on your analysis. Analyse the market performance of existing and potential competitors and their products or services, to identify potential opportunities or threats to the organisation