Question: 1. Services differ from tangible products in many ways. Discuss the distinctive characteristics of services (50%), and corresponding marketing implications (50%). 2. Distinguish between individual

1. Services differ from tangible products in many

1. Services differ from tangible products in many ways. Discuss the distinctive characteristics of services (50%), and corresponding marketing implications (50%). 2. Distinguish between individual branding and family branding policy (40%). What are the strengths and weaknesses of each branding policy? (60%) 3. What is integrated marketing communication (IMC)? (50%) Use an example to discuss how to achieve effective IMC (50%)

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