1. Services must be performed and consumed at the same time. This is an example of a. perishability b. intangibility c. inseparability d. heterogeneity 2. Which of the following philosophies focuses on achieving long-term goals for the organization by satisfying customer wants and needs? a. Production orientation b. Market orientation c. Sales orientation d. Society marketing orientation 3. Which of the following strategies assumes that individual customers have similar needs that can be met with a common marketing mix? a. Undifferentiated targeting b. Concentrated targeting c. Multi-segment targeting d. Individual targeting 4. Apple is eliminating all nonessential marketing expenses for its product line of iPod as the sales turnover continues to drop. Apple's iPod is in the stage of the product life cycle a. introduction b. growth c. maturity d. decline