$1.$ Share your insights on the decision$-$making process described in the case.

$2.$ Do you perceive decision heuristics $/$behavioral biases in the company's decision to launch the Liberty brand? Identify the nature of the biases and provide arguments supporting your perspectives.

$3.$ Do you perceive decision heuristics $/$behavioral biases in the company's decision to abandon the Liberty brand? Identify the nature of the biases and

provide arguments supporting your perspectives.

$4.$Discuss Kruse $(2024)$ article in its limited support of decision heuristics. Do those circumstances apply to Lived Experience?