$1.$Should Old Spice keep the Glacial Falls scent, discontinue the scent entirely, discontinue the scent and replace it with a new scent, attempt to reposition the scent, or examine another course of action? What is the rationale for your recommendation?$2.$Should Old Spice change the scents target?$3.$How should the brand allocate its advertising dollars with respect to Glacial Falls? Should it continue to spend at the level of category brand $($Old Spice$),$ move to an individual product brand $($Red Zone$),$ or focus on a specific scent $($Glacial Falls$)?$ What should the message be$?$