$1$

Situation analysis

$2$

Designing the marketing program

Executing the marketing program

$7$

Defining precise tasks, responsibilities, and deadlines

$3$

Marketing program

Acting on deviations

$5$

$6$

marketing program

$7$

$8$

Market$-$product

focus and goal

Comparing results

setting with plan to identify deviations

Match each of the options above to the items below.

As the sales for digital cameras has increased, the sales for traditional film and film camera has declined

Managers at Kodak select which products will be directed toward which customer for each of its strategic business units

Kodak managers select the marketing mix $(4$Ps$)$ and related budget for each of its strategic business units

Managers for the digital camera SBU request a larger marketing budget than last year, requiring a reallocation of resources across CRI lo

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