$1$

Situation analysis

$2$

Obtaining resources

$3$

Defining precise tasks,

Market$-$product

$5$

Acting on deviations

$6$

Marketing program

$7$

Executing the responsibilities, and focus and goal setting deadlines

$4$

marketing program

$8$

Comparing results with plan to identify

$9$

Designing the deviations marketing program

Match each of the options above to the items below.

As the sales for digital cameras has increased, the sales for traditional film and film camera has declined

Managers at Kodak select which products will be directed toward which customer for each of its strategic business units

Kodak managers select the marketing mix $(4$Ps$)$ and related budget for each of its strategic business units

Managers for the digital camera SBU request a larger marketing budget than last year, requiring a reallocation of resources across SBUs

Given the increase in digital camera sales, Kodak creates a new digital product manager position reporting directly to the Director of Marketing

In the weekly marketing meeting, precise duties, responsible party, completion date, and deliverables are defined