1. Sonic ran an ad claiming that it could make thousands of drink combinations. This is an example of:

a.		Combined target market approach
b.		Mass customization
c.		Task transfer
d.		Diversification strategy
e.		Single target market approach

2. Which of the following requires a detailed look at the company's current marketing plans to see if they are still the best plans the firm can offer?

a.		cost analysis
b.		full-cost approach
c.		sales analysis
d.		marketing audit
e.		strategic scenario review

3. Penetration pricing:

a.		is the same as a "meeting competition" price-level policy.
b.		is wise when demand is fairly inelastic--offering an "elite" market.
c.		involves temporary price cuts to speed new products into market.
d.		involves a series of step-by-step price reductions along an inelastic demand curve.
e.		may be wise if a firm expects strong competition very soon after its product introduction.

4. Generally speaking, cross-functional challenges are greatest:

a.		when minor changes are made to an existing strategy.
b.		in routine established operations.
c.		to a plan that the firm is already implementing.
d.		when developing completely new marketing strategies.
e.		when competition is nonexistent.