Question: 1 . Squiggle, a ballpoint pen manufacturing start - up , estimates the following costs: Plastic and Metal Parts $ 0 . 1 2 per
Squiggle, a ballpoint pen manufacturing startup estimates the following costs:
Plastic and Metal Parts $ per pen
Ink $ per pen
Direct Labour $ per pen
Selling Price $ per pen
Advertising $
Managerial and Admin $
Sales Commissions of Selling Price
Factory Overhead $
There is an estimated market for million ballpoint pens of this grade.
Calculate:
a Unit Contribution,
b Breakeven volume in units,
c Market share necessary to break even,
d Total profit for the company if million pens are sold, and
e Volume needed to generate $ in profits.
Dave House, an engineer and entrepreneur, is evaluating the feasibility of manufacturing a
line of selfsealing stem bolts in the unused space at his existing flux capacitor factory.
The factory can produce million units of the bolts. Fixed costs associated with the bolts are
$ million and the maximum selling price is $ a unit. If variable costs are of the selling
price, should Dave pursue this idea?
Joe Podivinski, needs a job to cover part of his university tuition next year. He is looking
to raise $ over the summer towards this goal.
Acme Vacuum Company would hire him to sell robotic vacuum cleaners doortodoor. The
company estimates that Joes variable costs per sale including paying Acme for its vacuums
will amount to of the selling price of the units. Joes fixed costs for the summer, including
rent and expenses, is $ Acme estimates a keen salesperson can sell $ of robotic
vacuum cleaners over the summer.
Joe also knows he can instead return to his union job in a manufacturing plant. Although his
salary would be assured at that job, he would be able to save only $ for tuition.
Which job should Joe take? What factors did you consider when making your decision?
Martins Board Game Emporium sells games purchased from a wholesaler, who in turn buys
them from a manufacturer. The wholesaler charges a margin on its selling price, and
Martin enjoys a modest markup on cost If the manufacturer sells the games for $
what is Martins selling price to customers?
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