Question: 1 . Squiggle, a ballpoint pen manufacturing start - up , estimates the following costs: Plastic and Metal Parts $ 0 . 1 2 per

1. Squiggle, a ballpoint pen manufacturing start-up, estimates the following costs:
Plastic and Metal Parts $0.12 per pen
Ink $0.01 per pen
Direct Labour $0.02 per pen
Selling Price $0.40 per pen
Advertising $80,000
Managerial and Admin $200,000
Sales Commissions 10% of Selling Price
Factory Overhead $140,000
There is an estimated market for 10 million ballpoint pens of this grade.
Calculate:
a) Unit Contribution,
b) Breakeven volume in units,
c) Market share necessary to break even,
d) Total profit for the company if 3 million pens are sold, and
e) Volume needed to generate $525,000 in profits.
2. Dave House, an engineer and entrepreneur, is evaluating the feasibility of manufacturing a
line of self-sealing stem bolts in the unused space at his existing flux capacitor factory.
The factory can produce 1 million units of the bolts. Fixed costs associated with the bolts are
$2 million and the maximum selling price is $10 a unit. If variable costs are 85% of the selling
price, should Dave pursue this idea?
3. Joe Podivinski, 19, needs a job to cover part of his university tuition next year. He is looking
to raise $7,200 over the summer towards this goal.
Acme Vacuum Company would hire him to sell robotic vacuum cleaners door-to-door. The
company estimates that Joes variable costs per sale (including paying Acme for its vacuums)
will amount to 70% of the selling price of the units. Joes fixed costs for the summer, including
rent and expenses, is $2,800. Acme estimates a keen salesperson can sell $30,000 of robotic
vacuum cleaners over the summer.
Joe also knows he can instead return to his union job in a manufacturing plant. Although his
salary would be assured at that job, he would be able to save only $6,200 for tuition.
Which job should Joe take? What factors did you consider when making your decision?
4. Martins Board Game Emporium sells games purchased from a wholesaler, who in turn buys
them from a manufacturer. The wholesaler charges a 20% margin on its selling price, and
Martin enjoys a modest 95% mark-up on cost. If the manufacturer sells the games for $20,
what is Martins selling price to customers?

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