Question: 1. State the MRPs (both broad statement and specific components) for each of the following MDPs. (5 marks) a) Should a new product be introduced?

1. State the MRPs (both broad statement and

1. State the MRPs (both broad statement and specific components) for each of the following MDPs. (5 marks) a) Should a new product be introduced? b) Should an advertising campaign that has run for three years be changed? c) Should the in-store promotion for an existing product line be increased? d) What pricing strategy should be adopted for a new product? e) Should the compensation package be changed to motivate the sales force better

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