1. study the AIDA model in the textbook covering this sports issue as well as reviewing marketing links such as:  AIDA Definition.... AIDA is a model of communication that is designed to capture the process that firms go through to reach prospective buyers to sell their products and services. It is an acronym for Attention, Interest, Desire and Action that demonstrates the successive stages buyers pass through in a linear hierarchy (Belch, 2008).

 

2. Use this AIDA model to explain the use of AIDA in the communication effort by  the University administration of Division I college sports team to the television (or streaming) potential viewer within the age segment of 25 to 35 . Note: You may use the audio over the visual presentation of sports if you prefer. Reply to EACH of the four parts of AIDA with a total word count of 150 words.

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1 The AIDA Model which stands for A ttention I nterest D esire and A ction model is an advertising effect model that identifies the stages that an individual goes through during the process of purchas... View the full answer