Question: 1. Successfully differentiating your product will increase your bargaining power with customers. T/F? 2. a supplier is in a highly concentrated industry probably has little

1. Successfully differentiating your product will increase your bargaining power with customers. T/F?

2. a supplier is in a highly concentrated industry probably has little bargaining power. T/F?

3. Segments are defined by the distribution of customer preferences. T/F?

4. which of the following is a barrier to entry?

a. common knowledge

b. commodities

c. low switching costs

d. learning curve

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