Question: 1 . Summarize the case and the key observations about Amazon. 2 . Describe Jeff Bezos leadership style and link to course content 3 .

1. Summarize the case and the key observations about Amazon.
2. Describe Jeff Bezos leadership style and link to course content
3. How effective do you feel he is as a leader? Explain why using the course content.
Vision:
4. Describe Amazons vision. What value has this vision brought to Amazon?
5. Describe how the changing environment impacts the vision and how Amazon adapted to this over the years.
6. With the company continually to grow rapidly, the need to recruit and retain Amazonians is greater than ever. Discuss the companys people management practices and how they relate to Amazons strategic goals.
Culture:
7. One of Amazons hallmarks is customer centricity. What are some of the practices that reinforce this principle?
8. Describe the artifacts and mechanisms of Amazons corporate culture.
9. How has amazon typically approached growth? Is this strategy still applicable given Amazons current size? How would growth affect the firms culture?

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