1. SWOT Analysis of current situation (this can be a chart) but each area MUST be...

 

Transcribed Image Text:

1. SWOT Analysis of current situation (this can be a chart) but each area MUST be explained 2. In order to win Holiday, develop a strategy to deliver a compelling assortment and innovative omni-channel shopping experience throughout the entire season. As you consider your strategy, make sure to consider how to drive sales and traffic consistently throughout the season. Your strategy should effectively leverage sales channels (stores/.com/mobile) at various points throughout the season. Use the framework of the 4Ps to brainstorm ideas for how you would approach this challenge as a buyer within one of Target's Kids' categories - Product/Assortment; Price; Promotions; Place/Supply Chain. (See Target case for other questions) You can select a specific category within Kids, if you'd like: (see handout) • Electronics • Toys • Entertainment 3. Discuss any of the suggested areas to consider -as fits with your proposal - product categories; team; stores; marketing. 4. Second SWOT Analysis based upon implementation of the proposal. This can be a chart but each area MUST be explained 5. Financial considerations - rough financial costs/budget for your proposed suggestions 6. Conclusion 1. SWOT Analysis of current situation (this can be a chart) but each area MUST be explained 2. In order to win Holiday, develop a strategy to deliver a compelling assortment and innovative omni-channel shopping experience throughout the entire season. As you consider your strategy, make sure to consider how to drive sales and traffic consistently throughout the season. Your strategy should effectively leverage sales channels (stores/.com/mobile) at various points throughout the season. Use the framework of the 4Ps to brainstorm ideas for how you would approach this challenge as a buyer within one of Target's Kids' categories - Product/Assortment; Price; Promotions; Place/Supply Chain. (See Target case for other questions) You can select a specific category within Kids, if you'd like: (see handout) • Electronics • Toys • Entertainment 3. Discuss any of the suggested areas to consider -as fits with your proposal - product categories; team; stores; marketing. 4. Second SWOT Analysis based upon implementation of the proposal. This can be a chart but each area MUST be explained 5. Financial considerations - rough financial costs/budget for your proposed suggestions 6. Conclusion

Answer rating: 100% (QA)

1 SWOT Analysis of current situation Strengths Strong brand reputation Diverse product range within the Kids category Established omnichannel presence Competitive pricing strategy Weaknesses Inconsist... View the full answer