$1.$ Target is a large retailer with about $1,800$ stores in the United States but very few in other countries. It has a reputation for merchandising thousands of trendy yet inexpensive products for the home, including apparel, furniture, electronics, toys, and sporting goods. Management wants to open stores in major European cities but will have limited floor space there. Target hires you as a consultant to decide which products to offer in Europe. Write a brief report in which you describe the selection criteria you will use and offer some examples to back up your ideas. Be sure to justify your answer, using the advice and other information included in this chapter.

$2.$ Upon graduation, you are hired by Pullman Corporation, a manufacturer of accessories for luxury cars. Management wants you to conduct research to locate foreign markets with the best sales potential. You discover that markets are fairly saturated in advanced economies, but you are aware of numerous emerging markets that the industry has overlooked. Using your knowledge of Exhibit $12\mathrm{.}4,$ Market Potential Index, develop a list of the top five emerging markets that Pullman should target. Be sure to justify your choice, based on indicators from this chapter such as market size, market growth rate, market intensity, and market consumption capacity.