1. The AFI framework is used in case analysis.

a) True

b) False

2. In writing the case analysis, the most important thing is to repeat facts from the case.

a) True

b) False

3. The first step in analyzing a case is to skim it for the basic facts .

a) True

b) False

4. Internal analysis should be conducted before external analysis .

a) True

b) False

5. External analysis covers macro-level environment, industry environment and competitive environment.

a) True

b) False

6. The firms current corporate level strategy needs to be analyzed, but not the business level strategy.

a) True

b) False

7. The firms performance needs to be analyzed using both financial and market-based measures.

a) True

b) False

8. Firm performance of the most recent one year needs to be analyzed, but not earlier performance.

a) True

b)False

9. Five category of financial ratios may be considered: profitability ratios, activity ratios, leverage ratios, liquidity ratios, and market ratios.

a) True

b) False

10. Making the diagnosis: the problems or opportunities facing the firm need to be described.

a) True

b) False

11. In making strategic recommendations, we should use the first ideas that come to mind.

a) True

b) False

12. In proposing plans for implementation, it is important to have a timeline and explain how to finance the proposal.

a) True

b) False

13. Strategy involves far more than merely copying the industry leader .

a) True

b) False

14. The cases included in the textbook are about successful companies and their practices are always the best .

a) True

b) False

15. Discussing your ideas in class is often the most valuable part of a case study .

a) True

b) False