Question: 1 . The allotted marks for each part are indicated for each question 2 . Be clear and to the point 3 . Marks will
The allotted marks for each part are indicated for each question
Be clear and to the point
Marks will be awarded based on precision of answers, clarity of arguments, neatness of the work and correctness of the solution.
QUESTION Marks
A company has to decide which advertising method to be used in marketing a product in the next period. Advertising method A which is currently used, Costs TZS million per week and is expected only to maintain sales. From past experience of using method A the likelihood of weekly sales in the next period with A has been estimated as given below:
Unit weekly sales Probability of weekly sales if A is used
Advertising method B would cost TZS million per week and sales are expected to be higher than that of A Advertising method C would cost TZS million per week and sales would be higher than those of A
REQUIRED
Using the decision tree, advise on the best decision to be taken regarding the advertising methods that should be adopted.
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