1. The basic reason the term operations management is favored over the term production management is that A) the U.S. economy has moved toward a more socialist approach with the government controlling a greater share of the production process. B) a much larger share of total output is being produced by nonprofit organizations C) the United States is now largely driven by services rather than manufacturing. D) the United States now exports more than it imports.

2. Experts in operations management for service industry businesses stress A) using records from accounting to determine what business to go after. B) relying on one's individual operation as opposed to developing partnerships. C) training employees to please customers by anticipating their needs. D) training employees to always adhere to only one way of doing things.

3. Alyssa's supervisor was so impressed by her work that he named her the employee of the month. This praise from her supervisor is an example of a(n) _________ reward. A) extrinsic B) intrinsic C) secondary D) extraneous

4. SmartTech's CEO, Gary, often honors employees who have demonstrated the company's core values. SmartTech holds a conference each year, where one employee is honored in several values categories that include (1) challenge; (2) move fast; (3) be open and straightforward; (4) teamwork for results; and (5) take responsibility. Rather than posting core values someplace everyone passes by each day, Gary finds that providing _________ rewards once each year provides the message to all employees that these are important values. A) equality B) valued C) intrinsic D) extrinsic

5. A _________ is a name, symbol, or design (or combination of these) that identifies the goods or services of one seller or group of sellers and distinguishes them from those of competitors. A) trademark B) brand C) logo D) copyright

6. Stores that remain open 24 hours, seven days a week are providing _________ utility to their customers. A) possession B) time C) service D) schedule

7. Which of the following statements about service utility is most accurate? Service utility is A) becoming less important to retailers in this age of self-service marketing. B) the one type of utility that online firms provide more efficiently than traditional retailers. C) more likely to be provided by wholesalers than by retailers. D) becoming crucial to traditional retailers as they try to prevent their customers from defecting to firms using direct marketing.

8. One way traditional retailers have maintained customers in the face of increasing competition from online sellers and other direct markers is to place more emphasis on providing _________ utility. A) psychographic B) place C) service D) form

9. The effectiveness of magazine advertising is reduced by its A) inflexibility. B) inability to target specific markets. C) brief life span. D) higher total cost, relative to television advertising.

10. The accounting profession follows generally accepted accounting principles as defined by A) GAAP. B) the PCAOB (Public Company Accounting Oversight Board). C) the FASB (Financial Accounting Standards Board). D) the Sarbanes-Oxley Act.