Question: 1. The competition between Caf Aldo Lamberti, a high end restaurant with Italian cuisine based in Cherry Hill, New Jersey, and Olive Garden, a fast
1. The competition between Caf Aldo Lamberti, a high end restaurant with Italian cuisine based in Cherry Hill, New Jersey, and Olive Garden, a fast casual Italian food joint located in Cherry Hill, New Jersey is likely to be less intense because
They belong to different strategic groups.
Caf Aldo Lamberti uses fine silverware and Olive Garden uses standard cutlery.
Caf Aldo Lamberti makes good food.
They cater to similar customer segment.
2.
Which of the following would NOT be identified in an analysis of the economic portion of the general environment (PESTEL)?
The willingness of GM buyers to purchase new vehicles due to economic rise in GDP.
The ability of Ford to issue new debt due to their recent financial performance.
The willingness of Teslas buyers to purchase electric vehicles due to an increase in oil prices.
The ability of BMWs buyers to finance car purchases due to a change in interest rates.
3.
Avengers Inc., a financial management firm in Camden, NJ has existed for over 70 years. Some of its original clients grandchildren are now clients of the firm themselves. The partners and staff of the firm have spent most or all of their careers with the firm. Many have even married into each others families. This firm has capabilities that would be costly to imitate because of its ...
possession of causally ambiguous core competencies.
access to large amounts of financial capital.
social complexity and unique history
location - being close to Philadelphia helps in expanding its clientele.
4.
Neeta Lulla Creations is a high-end fashion boutique in India that primarily caters to celebrities. The apparels are women ethnic wear designed for special occasions like weddings. The apparels are custom designed with specialized embroidery work. Since there are very few boutique designers that offer the same unique services, customers are willing to pay a premium price for its brand, products, and services. In this scenario, Neeta Lulla Creations is following a ____________ business strategy.
Product diversification
Niche marketing
Broad diversification
Stuck in the ocean
Focused differentiation
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