1.

The difference between consumer problem behavior and consumer misbehavior is:

Consumer problem behavior can be solved and misbehavior cannot

Consumer misbehavior is more common than problem behavior

The consequences of misbehavior are worse than problem behavior

The consumer has control over misbehavior and not problem behavior

2.

Consumer satisfaction is NOT:

A relatively strong emotion

A positive emotion

A cognitive appraisal

A favorable appraisal of a consumption outcome

A post-consumption phenomenon