Question: 1. The global retailing market entry strategy framework identifies the strategy used by firms. 2. Use a real example to differentiate between franchising and licensing

1. The global retailing market entry strategy framework identifies the strategy used by firms.

2. Use a real example to differentiate between franchising and licensing global retailing

market entry strategies. [20 marks]

3. Use the global product planning matrix to differentiate between product extension

communication adaptation and product adaptation communication extension strategies

using relevant real examples.

[20 marks]

4. Market entry strategies are important in global contexts.

5.a.Distinguish between strategic partnerships and joint ventures. (8 marks)

b. When would joint ventures work as opposed to strategic partnerships in entering

new markets. Use their key attributes and relevant examples to explain. (12 marks)

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