1. The lower classes use more restrictive codes than do the upper classes. How does this knowledge change the way insurance might be sold to a working-class man compared to an upper-class man?

A) The promotion to the working-class man should emphasize his immediate satisfaction in knowing that his family will be cared for, while the upper-class promotion should emphasize the long-term consequences of the choice.

B) The promotion to the working-class man should emphasize the long-term benefits of insurance, while the upper-class promotion should emphasize the short-term consequences of the choice.

C) The promotion to the working-class man should emphasize pictures while the upper-class promotion should emphasize words.

D) Both men would receive the same ad

2. How do a subculture and reference goups differ from each other? give an example of each and describe how the influence marketing and consumption.