1. The new Apple app feature that gives users a choice to not be tracked has improved security but makes it harder for companies to advertise. Which is better? To be protected and not tracked, or to be easily targeted by companies for products and services we may find attractive.

• https://www.marketplace.org/2023/02/16/digital-advertising-more-expensive-small-online-retailers/

2. What do you predict will be the most impactful changes that A.I. (artificial intelligence) has on search engine optimization for companies of all sizes?

• https://www.reuters.com/technology/openai-tech-gives-microsofts-bing-boost-search-battle-with-google-2023-03-22/

3. Why are so many companies rushing to Tiktok to place their ads?

• https://www.cnbc.com/video/2023/06/21/tiktoks-blake-chandlee-were-growing-in-the-high-double-digits.html?&qsearchterm=tiktok