1) The phase 3 of consumer decision-making post-purchase process for a high-involvement shopper is best described as:

A.evaluating self as astounded or disappointed.

B.reevaluating the purchase little or not at all.

C.reevaluating the purchase only moderately unless switching brands.

2) Promotion tools can be categorized using the following dimensions: _____________________________

A.premium, value and economy

B.message impact, and costs

C.reach and frequency

D.how individualized the message can be, and whether information flows one- or two-way

3) Marketers build the actual position of the brand in the mind of the customer with:

a. Positioning statements

b. Brand concepts

c. The marketing matrix