1. The positioning strategy usually employed for products such as cigarettes which deliver no real benefits to consumers tend to focus on using ___________ dimensions.

A. Lifestyle

B. Income

C. Age

D. Usage Occasion

E. Consumption or usage rate

2.

The step in the market segmentation process in which marketers employ a combination of demographic traits, mediagraphics, psychographics, and attitudes to characterize segment members is the ____________ stage.

A. Positioning to market segments

B. Profiling market segments

C. Creating market segments

D. Evaluation of market segments

E. Targeting market segments