Question: 1. The practice of phishing involves Multiple Choice customizing services for online shoppers. certifying credible and authentic websites. counterfeiting a well-known website and sending out
1. The practice of phishing involves
Multiple Choice
customizing services for online shoppers.
certifying credible and authentic websites. counterfeiting a well-known website and sending out emails directing Internet users to it.
installing firewalls and deleting cookies on personal computers without the knowledge of consumers.
2. Revenue Inc., a financial services firm, offers a small bit of software for desktop and mobile devices that provides users with stock quotes and a quick view of their investment portfolio balance. This is an example of a(n)
Multiple Choice
cookie.
location-based network.
multimedia message.
widget.
3. Which of the following statements is a disadvantage of consumer blogs from the marketers perspective?
Multiple Choice
They do not allow marketers to respond to customer complaints.
They allow bloggers to post whatever they like about a company or its products, whether their opinions are positive or negative, true or false.
They do not have the potential to build a companys reputation.
They can be edited by any other Internet user.
4. Hannah works in the corporate office of a mobile phone company. She develops communication exchanges with customers via mobile and social networks. This demonstrates which type of marketing?
Multiple Choice
omni-channel retailing
viral marketing
digital marketing
predatory marketing
5. Paulo is a recent graduate. He wants to join a social networking site for business professionals to post his rsum, find job listings, and post a public profile. Which social networking site should Paulo join?
Multiple Choice
TikTok
6. Hasan is a full-time blogger who reviews camera equipment for professional photographers. He purchases the latest Canon DSLR camera and posts a review of the camera. This refers to
Multiple Choice
user-generated content.
omni-channel retailing.
viral marketing.
mobile marketing.
7. In the context of the characteristics of digital marketing, control is defined as
Multiple Choice
the ability of consumers to be connected with marketers along with other consumers.
the ability of customers to express their needs and wants directly to a firm in response to its marketing communications.
a marketers ability to identify customers before they make a purchase.
a customers ability to regulate the information they view, as well as the rate and exposure to that information.
8. Which of the following is true regarding digital media and communication?
Multiple Choice
Digital media can improve communication within and between businesses.
Even the most well-designed management information system that utilizes digital technology increases confusion.
The long-term impact of digital media on economic growth will be minimal.
Digital marketing is dynamic in nature, meaning it changes slowly.
9. Kira recently closed her retail store in favor of operating exclusively online. Now, she can offer more items online than she could in her retail store. What element of the marketing mix does this refer to?
Multiple Choice
product
privacy
promotion
pricing
10. Elite Fashion operates several social media profiles, including Facebook, Instagram, and TikTok. Through these profiles, its customers can express their needs and wants directly to the firm in response to its marketing communications. Which of the following characteristics of digital marketing is depicted in this scenario?
Multiple Choice
interactivity
creativity
control
addressability
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