Question: 1 The production facility has been set up. Assuming a gorilla that has previously owned a pair of sneakers has a 60% chance of continuing

1 The production facility has been set up. Assuming a gorilla that has previously owned a pair of sneakers has a 60% chance of continuing to buy a new pair of sneakers each year (retention rate), with a 10% cost of capital, is it worth giving away free samples?

Yes

No

2How can we increase the value of our investment?

A. Increase the occasions when gorillas want to wear sneakers

B. Sell custom gorilla sneaker shoe laces (at 0.50 profit per)

C. Sell to orangutans as well

D. All of the above

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