Question: 1. The segmentation model - how did they segment? 2. The focus group - did you see any confirmation bias? 3. The application of the

1. The segmentation model - how did they segment? 2. The

1. The segmentation model - how did they segment? 2. The focus group - did you see any confirmation bias? 3. The application of the marketing mix (4 P's - what worked, what didn't?) 4. The competition - Who was the real competitor? 5. Where things go wrong and why? Notes

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