This assignment aims to give students, working in their respective groups, an opportunity to apply relevant theories and concepts from the marketing course to an organization. Your group must support its recommendations with relevant and appropriate marketing principles. Your opinions and proposals need to be based on sound marketing practices and supported with readings from literature, models, textbook, and other forms of academic literature that you have reviewed. Groups should exercise great care to present a coherent and ORIGINAL marketing plan that applies appropriate marketing solutions to solve real-world situations faced by companies or which can credibly solve a marketing challenge being encountered by a company, including one that the group may form. GENERAL INSTRUCTIONS 1. Groups may choose or formulate a new product (or service) that seems feasible and practical. The chosen product concept must be the groups original work and should not be a me -too that copies some existing product or services. You can choose a product or service relevant to the company or industry you are employed in or for which you have seen a need for it in your country. It could even be a business concept/idea that you have been considering and/or have a strong interest in developing in something viable. 2. Your Marketing Plan must include the strategies and tactics for launching and promoting your product to the ideal target market. As a lead-up to the strategies that you recommend, groups must analyze the market situation to establish the marketplace conditions and the need for product. See the recommended report format that groups should follow in developing their marketing plan. 3. Please note that this is a Group Project, so students are expected to work collaboratively with their team members to complete the assignment Assignment Report Format Your final written paper should not be more than 2500 words (excluding the executive summary and appendices) and containing the following sections: 1) Executive Summary: This should be a succinct summary of your new product (service) idea, the segmentation approach that you are utilizing, the positioning& value preposition of the product and your marketing mix recommendations, along with the key insights that justify the development of your product. The executive summary should not exceed one page. 2) Table of Contents. A chronological listing of the main sections of your marketing plan 3) Situation Analysis. A brief but comprehensive listing of the current situation in the market place that you product will compete in. This should include Product Description - a brief description of the product or service and its market. You can include the value proposition; core product benefits for the target market along with the relevant attributes and features of the product. Segmentation, Target Market Identification and Positioning: You should conduct a segmentation analysis considering various ways to segment the wider market and select the optimal target market segment(s) for your product 4) Marketing Strategy: This should include: Marketing Objectives a brief statement of the ultimate business goal of your marketing plan (i.e., the key outcomes that you are trying to achieve). These must be of a marketing nature. Furthermore, this section should list the key performance indicator(s) that will be used to measure success and the timeframe in which you plan to achieve the goals Marketing Tactics - you must specify what the marketing mix challenges are if the product were to be launched and provide recommendations on your proposed marketing strategy (product, price, distribution and promotion). You do not necessarily need to cover every element of the marketing mix, but may focus on the ones that are most critical to the success of your product. This section will probably be the largest section of the plan because it is where most of the marketing recommendations are made and justified. Financial Projections - Credit will be given the creation of a brief financial projection showing sales projection and key expenses associated with the promotion of the product. 5) Implementation Details Action Steps, Evaluation, Controls: Here is where you will include your important action steps, your timeline for key decisions and actions, your assessment of the risks you face with backup plans to mitigate risks if and when they arise and a list of the metrics and key performance indicators you will monitor to determine whether your plan is working.

THE PRODUCT WE ARE MARKETING IS THAT OF OFFERING LARGE GAMES , I AM RESPONSIBLE FOR THE MARKET SEGMENTATION. I AM TO DO THE FOLLOWING:-

Segmentation, Target Market Identification and Positioning: You should conduct a segmentation analysis considering various ways to segment the wider market and select the optimal target market segment(s) for your product