1. The stage-gate methodology splits new product development into crucial phases, with an opportunity for the team to review progress at the end of each stage. Identify some challenges (or limitations) for an organization to adopt a stage-gate method. Multi-select the best answers.

A stage-gate process can be too rigid because innovation can be non-linear and require loop-backs

A stage-gate process can potentially stifle creativity, and kill big-idea projects in favor of low-risk smaller ideas

A stage-gate process can identify and halt projects that waste money

The FDA and other regulators require manufacturers to use a stage-gate process to produce safe and effective medical devices

2. In the concept development phase when a team establishes target specifications for a new consumer product. The new product development team must determine when to set the final specifications. If the team uses a cost strategy for a consumer product to be sold through Walmart. The team should consider:

not worrying about freezing the final product specifications

continue to evolve the product specifications as long as possible

freezing the final product specifications early

freezing the final product specifications late

3. In the new product development (NPD) stage-gate process, NPD teams make critical decisions at the end of a given stage (i.e., a gate). The people that make stage-gate "go" or "no-go" decisions for a project typically involve:

individual contributing employees

senior managers

line level managers

recent graduates with a master's in marketing